The Off your plate Desk · Lead Story
How did you hear about us? The drop-down is the problem.
Your website stats can't tell you how most people found you any more. One question on your form can — unless you turn it into a list.
I help businesses get more out of their website, content and data.
I work out what you need, then I build it — websites, content, automation, dashboards.
Most people only do one of those.
Your website stats can't tell you how most people found you any more. One question on your form can — unless you turn it into a list.
You don't choose which page a stranger lands on. They do. So that one page has to do the whole funnel by itself, in seconds.
Google Search Console now covers Instagram, TikTok, X and YouTube. It finished rolling out to everyone on 29 July 2026, and it only starts collecting from the day you connect.
Google doesn't hand strangers your website. It hands them one page. Here's what makes a page worth handing over, why landing pages convert better, what belongs on one, and how to pick which to build first.
How to get found, and turn visitors into buyers.