The Convert Desk · Lead Story
Nobody starts at the top of your funnel. Every page is page one.
You don't choose which page a stranger lands on. They do. So that one page has to do the whole funnel by itself, in seconds.
I help businesses get more out of their website, content and data.
I work out what you need, then I build it — websites, content, automation, dashboards.
Most people only do one of those.
You don't choose which page a stranger lands on. They do. So that one page has to do the whole funnel by itself, in seconds.
Google doesn't hand strangers your website. It hands them one page. Here's what makes a page worth handing over, why landing pages convert better, what belongs on one, and how to pick which to build first.
A $100 pass for 13 weeks of unlimited pasta looks like a giveaway. It's a loyalty loop: three parts that build a habit, plus two that get people through the door. The same five run Costco, your gym, and every app on your phone. Here's the architecture, and why it's the right bet in 2026.
The test of a dashboard isn't what it shows. It's what it changed. Four objections stand between most owners and that test — here they are, taken in order, each ending on a test you can run on your own dashboard this week.
How to get found, and turn visitors into buyers.