It's me you'll be working with.

How did you learn all this?

I learned it running a business, where there's no one else to do the site, the marketing and the numbers. It forced me to learn every piece. I loved it, built it up, and sold it. Every job since has been that same mix: build it, get it found, measure it, improve it.

What are you like to work with?

• I'd rather build you less and have it matter than build you more and have it sit there.
• I measure what I make — "I think it's working" isn't good enough.
• I'll tell you when something isn't worth doing, even when it's work I could've billed for.
• I build things that keep working, not things you have to keep re-buying.
• No jargon. If I can't say it plainly, I probably don't understand it well enough yet.

Why does this work?

Because the person who plans it is the person who builds it. Nothing gets lost in a handoff. I get invested: your business starts to feel like mine to get right, and I stay with it.