Can I see how my social posts perform in Google? Yes, and none of it is backdated.

What changed in Search Console?

Search Console used to answer one question: how does my website do in Google. Since 7 July 2026 it also answers a second one. You can now connect an Instagram, TikTok, X or YouTube account. Then you can see what people typed into Google, just before they landed on your posts.

A second kind of property

The feature is called platform properties.

Four questions sort it out.

1. What is a platform property?

A new kind of property inside Search Console. It sits alongside the website property you already have. Once it's set up, it shows how that account's posts turn up in Google. It uses the same reports you already know, so there is nothing new to learn.

Four platforms, no website required

Instagram, TikTok, X and YouTube.

This is the first Search Console property you can set up without owning a website at all. If your work lives on somebody else's platform, Google has never given you this before.

Each connected account gets three reports. Insights shows recent trends and your top content, Achievements covers milestones, and Performance is the one worth opening.

Performance answers something you could never see before. What did somebody type into Google, just before they landed on your post?

Until now that was invisible. You could see followers and views inside Instagram or TikTok itself. You could see your website in Search Console. Nothing joined the two.

2. What does it actually measure?

How your posts do on Google. That means Search, Discover and Google News. That is all of it. It does not replace the numbers you see inside Instagram, TikTok, X or YouTube themselves. And it says nothing about AI, so it won't tell you if ChatGPT or Perplexity mentions you.

What's in, and what isn't

The right-hand column is the one worth reading twice. Say a video did well inside TikTok itself, but nobody found it through Google. This report will look nearly empty. The video was still a success.

So read it alongside your app analytics, not instead of them.

3. How do you connect an account?

From the property picker in Search Console, the same place you'd add a website. You choose the platform, sign in to that account, and it's done in a few minutes. Each account is added separately, so four platforms means doing it four times.

A few minutes per account

Open Search Console. Click the property selector at the top left, choose Add property, and pick the platform. You then authorise the connection through that platform's own login.

If you looked for this earlier in July and the option wasn't there, look again. It reached all accounts on 29 July 2026.

Two things to know before you start.

Each property stands on its own. There's no single screen showing Instagram and YouTube together. You check each one separately, and anyone wanting them combined has to export and stitch them.

If LinkedIn is where you post, this gives you nothing yet. Neither LinkedIn nor Facebook is supported. Google has left room to add more later. But nothing has been announced. Plan around the four that exist.

And there's no backdating. A property connected in November has nothing to say about August. That's the whole argument for doing it today rather than when you have time to study the reports.

4. What do you do with the numbers?

Compare them against your website. Somebody types a question. Google sends them to your Instagram post instead of to a page on your website. That gap is the useful part, not the traffic count. It tells you exactly what your website is missing.

Four things to look for

Open the Performance report on a platform property. Then open the Performance report on your website property. Put the two query lists side by side.

1. Searches that lead to your posts, but not to your website.

Somebody typed a question. Google sent them to your video instead of to a page on your website.

That means one of two things. Either your website has no page about it. Or it has one, and Google thinks the video answers better.

Either way, the fix is a page on your own website.

2. The words people actually typed.

They may not be the words you use. Write down the ones that keep coming up.

Then put those words in your page headings. Google matches questions to headings, so the closer they are, the better.

3. Which of your posts show up in Google at all.

Most of what you post is only ever seen by people scrolling inside Instagram or TikTok. A little of it also gets found through Google.

Look at the ones that did. Ask what they have in common. That's worth knowing before you plan next month.

4. Which account brings you the most from Google.

Say you post on three platforms and only one shows up here. That doesn't mean drop the other two.

It means you know which one is doing two jobs instead of one.

What the first one looks like

Say you run a bike shop. Your website property shows people finding you for your name and your suburb, which is what you'd expect.

Your TikTok property shows something different. People are landing on a short clip after typing how to fix a puncture without a repair kit.

Nothing on your website covers that. Somebody asked. Google went looking. The best thing it had from you was thirty seconds of video, on an app you don't own. That's a page brief, handed to you, in the customer's own words.

A post earns you a moment of attention somewhere you don't control. A page earns the same attention somewhere you do. And it keeps working long after the post has scrolled away.

If it comes back nearly empty

That's common, and it isn't a verdict on your posts. It means Google isn't currently surfacing them for many searches, which is a different thing from them doing badly.

Connect the accounts anyway, and leave them connected.

Search Console has always been a report about your website. It just stopped being only that.

That's worth noticing beyond the feature itself. For years, Google measured your website and nothing else. Now it measures things you post somewhere else. The place people find you is spreading out, and the tooling is catching up to it.

Connect the accounts today. The report can wait. The data can't.

All of it is a build job.

I do this for a living →

— From the Get found Desk

Sources: Google Search Central Blog, See how content from social and video platforms performs on Google Search (7 July 2026), announcing platform properties for Instagram, TikTok, X and YouTube. Google Search Central Blog, Platform properties roll out globally, plus a new social and video performance guide (29 July 2026, Daniel Waisberg and Lizzi Sassman), confirming global availability and covering Google Search, Discover and Google News. Barry Schwartz at Search Engine Roundtable reported the same day that the feature had gone live for all accounts, having previously reached only those with Search profiles access. Everything above describes the position as at 30 July 2026; platform support and reporting are the kind of thing that changes, so check the Search Central blog before relying on any of it months from now.